When it comes to nail products, the link between professional and consumer is undeniable. I have been to several industry events that catered to both pro and consumer, but recently I attended FounderMade Discovery, an event geared solely toward the future of consumer beauty, wellness, and food.
This month we asked nail techs: If you could say “thank you” to one person in the nail industry, who would it be and what would you be thanking them for?
I recently took my first MasterClass. I signed up when I saw that Vogue’s legendary editor-in-chief Anna Wintour would be talking about creativity and leadership. Here are some of the takeaways from the class that resonated with me the most — and that I think can be applied to doing nails as well.
When Kate Kirkman of South Canterbury, New Zealand, isn’t at the salon, she might be wearing steel-capped boots and a high-visibility vest on a construction site.
By opening their hearts and minds, owners are creating cultures that embrace diversity. They're creating safe spaces that welcome transgender clients, building private rooms that protect a religious client's need for modesty, and hiring team members that can speak the languages reflected in their clientele. In turn, they're discovering their judgement-free attitude is a solid business strategy.
Meet Joanne Sorbello, a nail artist who has found success in the beauty industry working backstage at Fashion Week, on-set at photoshoots and collaborating with professionals from all categories.
I’m thrilled to announce the launch of the new Nailsmag.com! The site took years of collaboration between editors, designers, consultants, our web team, and even some of you, our readers, to pull together. It was a huge undertaking and it often wasn’t easy, but I hope the resulting site is one you find useful for your business and one you genuinely enjoy scrolling through.
Bellacures has introduced its Virtual Reality Mani Pedi, an immersive experience using a virtual reality headset to transport customers to the destination of their choice.
Salon owner Precious Sikhonde of Soweto, Johannesburg, South Africa, has always had a passion for the beauty industry. She ran a salon franchise before branching out on her own to open her salon, The Stain Bar, in 2017.
Michelle Martin is not only a nail tech of 28 years, but also a product performance evaluator for L'Oréal, where she puts her nail professional prowess to the test.
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